CUSTOM WORKWEAR
A workwear collection built around your business.
I create coordinated apparel for companies that want more than a logo on a standard uniform. I choose and customize jackets, shirts, hoodies, pants, and hats so they work together and feel like your brand.
ABOUT
30 years later
I'm Alexis Houle-Demers (it's French!) i'm from a tiny town near Montréal QC. I've been designing and printing clothing, mainly graphic Tshirts, since i was 8 years old.I started by re-drawing french comic book characters (Le géni des alpages) and getting it printed at a local print shop. My next creations are mainly graffiti style lettering hand painted with acrylic straight onto T-shirts. 10 years later, i'm 18 now and streetwear exists! I'm obsessed, i start multiple brands with "cool American sounding names" and learned lots of lessons the hard way. At this point i'm wholesaling to retail stores, graffiti stores and rock shops from Vancouver, Montréal and Halifax, and loosing all of my minimum wage money doing it.In 2008 i finally move to the west coast permanently, to Vancouver BC, with a duffle bag full of printed t-shirts and $200 cash that i made the day before selling a pile of printed Tshirts to my friend, i got lucky because i was going to move without any money at all (seriously). Day 2 in Vancouver, i go to a Tshirt print shop i have ordered from before, and asked if i could work there.I got extremely lucky, they had no work for me but their next door neighbor was a bigger print shop with automatic screen printing presses, and they had pallets of Tshirts to print, as busy as ever, they needed my help! Pure luck
In 2013 i move to Los Angeles, meet my soon to be wife, have a warehouse open within less than 2 years of living there, i'm in business! I'm selling counterfeit Tshirts, drinking 30 beers a day, and i got away with all of this for 10+ really hard years.3 years later, it's 2026 and i start a brand for people like me: business owners that care about good quality and good looking clothing. It's this brand, Houle-Demers.Follow your dreams but don't drink as much as i did!
CONTACT
Tell me what you have in mind.
If you’re considering custom workwear for your business, tell me a little about the company and what you’d like to create. I’ll review your message and get back to you to talk through the idea and next steps.
MESSAGE SENT
Thanks for reaching out.
I’ve received your message. I’ll review the details and get back to you.
PROJECT PRICING
Choose the level of support you need.
I offer three ways to develop custom apparel for your business, from a digital concept to priority design and production.
Single Item
One custom piece, designed for your brand. Physical sample included.
$2,000
Choose any piece you'd like from a dad hat, T-shirt, hoodie or a pair of shorts. Production quoted separately. Contact me for all clothing options.
Head-to-Toe Outfit Design
Personal attention for every person on your team.
$20,000
I’ll create a coordinated apparel collection for your team, then work with you and your employees through sample reviews and fit feedback. Together, we’ll refine the garment selections, sizes, and design details before approving the collection. Includes custom physical samples for each piece and accessory. Production quoted separately.
Enterprise Apparel Program
Custom apparel across departments.
$200,000
I’ll design coordinated apparel for multiple departments, such as field teams, office staff, retail teams, etc.—built around what each group does while keeping the overall brand consistent.
HOW DOES THIS WORK?
From start to finish:
1. Send me a message. Tell me about your business, let's see if we can work together.
2. I create your custom design. I develop original artwork for your business, until it's approved by you.
3. I ship your samples so you can see and approve the design and quality in person.
4. You decide whether to order. If you love the sample, I’ll provide pricing for a larger production order. Ordering is optional.
The "Kurt Cobain" Disclaimer: Think of it like Kurt Cobain and a record executive: you bring the project, and Kurt (me) writes the songs. I create the artwork, keep the final say on the creative part, print and release each collection myself, under the brand © Houle-Demers. I’m collaborative about your business needs. When it comes to the final look, I do reserve the last word.I will shape the apparel around your business and we can plan a production run that works for you. © Houle-Demers appear as small branding on the finished pieces as part of the collaboration.
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